We launched a powerful podcast strategy that transformed a business leader into a viral thought leader, amassing over 30 million organic views and unlocking unprecedented credibility.
For a legacy brand like Nilons, its greatest asset is the vision and wisdom of its leadership. Our mission was to architect a digital platform for Mr. Deepak Sanghavi that would showcase his invaluable business acumen and mindset to a new generation, building immense credibility for him and the brand he represents.
We bet on the power of long-form conversation and the virality of short-form clips. Our strategy was a two-pronged attack: secure high-profile podcast appearances and then aggressively mine them for scalable, value-packed content.
The launchpad was a featured appearance on the popular Ayush Shukla podcast. The full interview garnered a strong 200,000 views, but our real genius was in the scaling. We systematically sliced the conversation into powerful, standalone Instagram Reels, propelling the total viewership into the millions and introducing Mr. Sanghavi’s insights to a massive new audience.
Building on this initial virality, we secured a second flagship interview with Think School. The full YouTube interview generated an impressive 137,000 views. However, our relentless focus on repurposing content through Reels unleashed a tidal wave of organic reach, leading to a staggering 30 million+ views across Instagram. This wasn’t just distribution; it was a strategic amplification of value.
The Result? A meticulously crafted image as a leading business thinker. Mr. Deepak Sanghavi is now a sought-after voice, with a pipeline of new podcast opportunities being shot to continue delivering immense value to a growing audience. This strategy didn’t just generate views; it built lasting authority for both the man and the brand, Nilons, that he leads.
We don’t just manage social media; we build legacy and influence.