We broke the cardinal rule of social media by launching a long-form wisdom series for Mr Dipak Sanghavi, transforming him into a sought-after mentor and driving 20,000 organic followers in 3 months.
In a digital landscape obsessed with short-term trends and 60-second clips, we asked a radical question: what if a brand’s greatest asset is the decades of hard-earned wisdom possessed by its leader?
For Dipak Sanghavi ji, we identified a unique niche: the audience’s desire for genuine, actionable knowledge from a successful entrepreneur. We moved beyond promotional content to create “Seekh of The Week”—a weekly series where promoter Mr. Deepak Sanghavi distilled one powerful lesson from his adventurous career into a compelling video.
We defied conventional social media wisdom. Instead of sub-60-second videos, we prioritized depth over brevity, offering substantial value that commanded attention. This wasn’t just content; it was a masterclass in business and life, delivered directly from a respected source.
The strategy was built on a foundation of meticulous research and experimentation to find the perfect format that balanced value with engagement. The result? The audience didn’t just watch; they leaned in.
The “Seekh of The Week” series delivered unprecedented organic results:
- 20,000 New Organic Followers in just 3 months, all attracted by the value of pure knowledge.
- Consistent High Performance: Organic views skyrocketed from 0 to a consistent 15,000 – 20,000+ per post.
- Cultivated a Dedicated Community: We built a platform not for followers, but for seekers—an audience invested in their own growth by learning from Mr. Sanghavi’s experiences.
This campaign proved that when you offer authentic value, you can break every algorithm rule. Audiences crave substance, and by positioning Mr. Deepak Sanghavi as a generous mentor, built immense credibility and a powerful, engaged community for Dipak Sanghavi ji’s personal brand.